About

In 2014 I launched Lammily, the world's first line of realistically proportioned fashion dolls. It was covered on CNN, ABC, Good Morning America, and more. According to some business observers, it forced Mattel to release 'Curvy Barbie' in 2016.

I feel nothing can replace the tactile open ended creativity that comes from traditional toy play. 

However, it's no secret that these types of toys are being replaced by technology. 

Rather than fighting the trend, I decided to bridge the two.

Traditional toy play enhanced by technology. 

I believe that this solution preserves the core of what makes traditional toy play so healthy, but adds an additional interactive layer that's educational, fun, and imaginative. 

Teleplay is patent pending.

 

Nickolay 

Founder

Teleplay & Lammily